Pam Ford recognised for outstanding contribution to Auckland and New Zealand’s economic development

Source: Auckland Tourism, Events & Economic Development (ATEED)

Auckland Tourism, Events and Economic Development’s (ATEED), Pam Ford, has received the Commendation for Distinguished Service Award at Economic Development New Zealand’s (EDNZ) first board meeting of 2019, held today. 

The recognition follows ATEED’s 2018 economic development accolades, both in New Zealand and overseas, for creating impactful campaigns which led to career pathways for young people, provided businesses with essential data-driven economic intelligence, assisted companies with export growth and generated business attraction and investment for Auckland. 

Pam assumed the role of the General Manager Economic Development at New Zealand’s largest regional economic development agency, Auckland Tourism, Events and Economic Development (ATEED) in May 2018.  

Prior to that role, she held a variety of positions, working closely with ATEED’s key partners Auckland Council, Ministry of Foreign Affairs, New Zealand Trade & Enterprise (NZTE), Immigration New Zealand (INZ), and Tripartite Economic Alliance partners Los Angeles and Guangzhou.  

The Distinguished Service Award is EDNZ’s premier individual award and recognises the contribution made to the image and practise of economic development, research that has advanced the course, and national or international recognition of the economic development profession within New Zealand. 

EDNZ Chair, Dr David Wilson, said: “Pam has made a significant contribution to NZ Inc through her work, both in New Zealand and abroad, and the dedication she has shown to the profession over her illustrious career is inspiring.”  

Pam has worked for many years championing New Zealand’s economic growth both domestically and in several offshore markets through her work with the Ministry of Economic Development, NZTE, and Auckland Council.  

She is a strong advocate of developing economic development initiatives which include sustainability and environmental impact awareness.   She is a great supporter of the arts as well as sport, and champions New Zealand’s cultural diversity as one of our best features as a nation. 

In thanking EDNZ for its recognition, Pam Ford described the acknowledgement as testament to the great team at ATEED who are working hard to action the agency’s new inclusive economic growth agenda. 

“We are focused on creating inclusive prosperity and generating quality jobs for all Aucklanders by working alongside our many partners with high levels of collaboration, innovation and a people-centric approach,” she said.  

ATEED Chief Executive Nick Hill praised Pam for her insightful approach to economic development and her breadth of experience and passion for selling what Auckland and New Zealand have to offer. 

“Pam is an excellent operator who has built high levels of confidence and strong relationships with business leaders and politicians,” he said. 

Award Wins: 

International Economic Development Council 2018 Awards 

BuildAKL campaign (gold award): A highly successful youth recruitment campaign which used social media to attract young Aucklanders (16-24 years) into the booming construction and infrastructure sector. BuildAKL attracted 4500 young people into employment, education or training. Fifteen hundred young Aucklanders were employed in the sector and a further 3000 enrolled in industry training courses, or made career subject choices. 

The Auckland Growth Monitor & Auckland Index (bronze award): Together these tools form a platform for data and insights on Auckland’s economy and increase the city’s profile and standing as a business destination.  The Auckland Growth Monitor is a downloadable report produced annually. The index can be viewed at 

Tripartite Economic Alliance, Guangzhou (bronze award):  The Tripartite Business Programme for the summit in Guangzhou in November 2017, developed by ATEED and Auckland Council, aimed to achieve trade results in the Chinese and American markets. Nearly 100 delegates from 70 businesses took part in Auckland’s delegation to the summit, and a post-summit survey showed six business leads per delegate we made, resulting in delegate companies expecting an average revenue growth of $4.37 million and an increase of five staff in their business with China in the next three years. 

Kumeu Film Studios (bronze award): Kumeu Film Studio is a successful public-private partnership between ATEED, NZ Film Commission, Warner Bros./Gravity Pictures, and the Kumeu landowner. Together they established a world-class screen production complex and put Auckland on the global stage as an outstanding location for filming, including the box office-topping The Meg

DIGMYIDEA Māori Innovation Challenge (bronze award) This competition designed to attract more Māori into the technology sector, create jobs and improve economic wellbeing, called on entrants nationwide to submit a digital business idea that has the potential to go global. 

Economic Development New Zealand 2018 Awards: 

The Tripartite Business Programme won the ‘Best Practise Integrated Strategic Planning’ Award and was also selected from all finalists to win the ‘2018 MBIE Premier Award’. 

The DIGMYIDEA Māori Innovation Challenge won the ‘Best Practise Award for Innovation’. 


Making sense of an uncertain world: lecture series

Source: Massey University

Humanities and social sciences scholars share their expertise and insights on a diverse local and global topics in the Our Changing World lecture series.

China’s influence, Auckland’s superdiversity, philosophical issues in health and science research, the transformative power of theatre, music, literature – just a few of the sizzling topics in this year’s Our Changing World public lectures by Massey University humanities and social science scholars.

Exploring, analysing and understanding complex and compelling issues is where philosophers, sociologists, historians, linguists and other arts scholars shine. The series, now in its third consecutive year at the Auckland campus and expanding to Wellington this year, offers a diverse range of fascinating topics of interest to the wider public, offering fresh perspectives and food for thought.

Hosted by the College of Humanities and Social Sciences, the series kicks off on March 6 with Dr David Belgrave – a lecturer in citizenship and politics – discussing New Zealand’s policy towards China. His talk, Watching China’s Rise: Past, Present and Future Options for New Zealand, will provide historical context to the New Zealand-China relationship and look at policy challenges for the future in what has become a hot button already issue this year.

Next up, French language and literature specialist Dr France Grenaudier-Klijn will explore how the Holocaust of World War II continues to haunt French society and culture in her talk: Ghosts of the Holocaust in contemporary French fiction.

Philosopher Dr John Matthewson will share insights on populations in science research and applications. He will explore how science applications and funding gets targeted to particular groups, moving from philosophical analysis through scientific methodology to ultimately consider practical outcomes. 

The first lecture, in Auckland, looks at past and current contexts for New Zealand’s relationship with China.

Protest origins and sports’ allure

Historian Dr Amanda McVitty takes the audience back to medieval Europe to consider the earliest voices of protest in politics. She will discuss how and why the voices of the people emerged “as a formidable and unpredictable force in medieval politics,” and explore the strategies ordinary men and women used to protest injustice, defy corrupt leaders, and demand change. 

Back to the future and closer to home, historian and author Dr Geoff Watson considers the world of sport in New Zealand and why it is so important to many in our nation, in his talk:Continuity or Change? Sport in New Zealand Society c. 1840-2019.

The Auckland series concludes in November with renowned demographer Distinguished Professor Paul Spoonley, Pro Vice-Chancellor of the College of Humanities and Social Sciences, discussing the latest trends in Auckland’s fast-growing population in his tall: “Superdiverse Auckland: A New City Emerges.”

Professor Spoonley launches the Wellington series on March 19 discussing hate speech in the age of the internet. Following lectures include Professor Richard Shaw on the Fourth Industrial revolution and work of the future; Dr Germana Nicklin on New Zealand’s borders from European and Māori perspectives; Dr Anna Powles on the implications for the Pacific ‘reset’; Associate Professor Christine Kenney on indigenous approaches to disaster management; and Dr John Fitzgerald on policy and strategy for suicide risk and prevention. Associate Professor Elspeth Tilley will share her research insights and experiences from pioneering work in performance arts and activism, while Associate Professor Leonel Alvarado will talk on the impact and influence of Latino music around the world.

College of Humanities and Social Sciences’ Regional Director in Auckland and lecture series convenor, Dr Damien Rogers.

Fresh insights on complex issues of our time

Convenor Dr Damien Rogers, a politics lecturer in the School of People, Environment and Planning, says; “These days, the world around us seems more complex than ever before. For some, humanity is on a precipice, tearing itself apart in some regions of the world as a global ecological crisis appears ever closer on our shared horizon. For others, we live in an era of unparalleled opportunity and unsurpassed prosperity. How are we to make sense of it all?” 

 “We offer these lectures free to the public to better connect with our local communities and to fulfil, in part, our cherished role as critic and conscience of society. We hope the series will inform, and perhaps even transform, the way in which people think about a broad range of fascinating topics.”   


TIME: Doors open at 6pm. Lecture 6.30-7.30pm.

VENUE: Round Room, Atrium Building, Albany campus, Massey University



TIME: 6pm to 7pm, third Tuesday of the month.

VENUE: National Library of New Zealand, Programme Rooms, Te Ahumairangi (ground floor), corner Molesworth and Aitken Streets, Thorndon.

For more information or to register: 

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Tourism Industry Association launch photo challenge

Source: Auckland Tourism, Events & Economic Development (ATEED)

Get snap happy this February with the 2019 Tourism Industry Association photo  

competition which gives artistic tourism operators the chance to show off their photography skills by capturing what makes Aotearoa so unique as a destination, and as a country.  

This year’s theme is ‘Manaakitanga’ which translates as showing respect, hospitality, generosity and care for others. Photographers can think about how manaakitanga plays a key role in Māori society and our culture, and sums up the act of welcoming and sharing.  

Can you beautifully capture how we, as Aucklanders, look after our visitors in Auckland; how we show off hospitality; and what manaakitanga looks like in business or in our communities around the region?  

There are two awards up for grabs: the Judge’s Choice and People’s Choice. 

Entries will be accepted until Thursday, 28 February with winners of both awards announced on Friday, 8 March 2019. The best photos received each week will be featured on TIA’s Facebook page each Friday and open to voting by the public. The photo that receives the most ‘likes’ throughout the competition period will be the People’s Choice winner. 


Judge’s Choice: 

Free publicity for the member business – the winning image will be the hero image for TIA promotional material throughout 2019 

A $250 OfficeMax voucher 

An HP Sprocket Photo Printer worth $169, courtesy of Noel Leeming 

People’s Choice 

A $250 OfficeMax voucher 

An HP Sprocket Photo Printer worth $169, courtesy of Noel Leeming 

Winners can also choose from: 

2 tickets to this year’s New Zealand Tourism Awards Gala dinner OR 

4 tickets to a 2019 Discussing Tourism forum in the location of your choice or 1 ticket to the 2019 Tourism Aotearoa Summit 

Further information on photo requirements and submission details can be found here.


New partnership to boost Chinese visitors to New Zealand

Source: Auckland Tourism, Events & Economic Development (ATEED)

A partnership aimed at attracting more high-value Chinese visitors to New Zealand during shoulder and off-peak seasons has been formed between Auckland’s economic development agency, the bankcard scheme with the world’s largest cardholder base, and Immigration New Zealand (INZ). 

Auckland Tourism, Events and Economic Development (ATEED) signed the China – New Zealand Year of Tourism 2019 Memorandum of Understanding with UnionPay International Co. Ltd (UPI) and INZ to explore shared common goals around the China-NZ Year of Tourism initiative.  

ATEED General Manager – Destination, Steve Armitage, says as New Zealand’s second largest international tourism market, Chinese visitors are a significant contributor to Auckland’s accelerating economic growth.  

The MoU seeks to ensure that opportunities around the China-New Zealand Year of the Tourism 2019 are maximised and leveraged through targeted activities and identified value-add benefits.  

Steve Armitage says: “This collaboration aims to increase visitation from the high-value Chinese free and independent segment, adding benefit to our tourism partners around the region as we enhance the quality and delivery of existing tourism products and services.”  

In collaboration with Auckland tourism suppliers, ATEED will produce unique and sustainable Auckland tourism packages for high-value UnionPay cardholders alongside Auckland tourism suppliers. This activity is part of UPI and INZ’s Tourism Industry Partnerships programme to ensure UnionPay cardholders have a quality Auckland experience during their stay.  

These partnerships streamline the visa application process for a select pool of premium customers belonging to these partners, provided they are of good character and health, and support in-market work undertaken by NZ Inc. agencies.

INZ General Manager Settlement Protection and Attraction Steve McGill says: “INZ is happy to support this effort to maximise the high-value tourism opportunity that the China NZ Year of Tourism 2019 brings to New Zealand.”

UnionPay has issued more than 7 billion cards in 51 countries and regions, with millions being to premium cardholders. 

In New Zealand, more than 60,000 merchants now accept UnionPay Cards via POS terminals, 85% of ATMs offer UnionPay Card withdrawal services. It ensures UnionPay cardholders’ have high-quality visiting experiences from secured payment experiences of shopping, dining, hospitality, transportation perspectives.

James Yang, General Manager of UnionPay International South Pacific region, says “this partnership facilitates the culture, economy and financial technology exchanges between New Zealand and China through UnionPay International’s high quality, cost-effective and secure cross-border payment services.”

Immigration New Zealand Tourism Industry Partnerships:
•    In November 2012, MBIE published a China Market Review report recommending that INZ implement initiatives to target high-value, low-risk visitors through arrangements with industry partners. 
•    These partnerships are designed to support both the government’s and industry’s strategic priorities for the tourism sector, focused on attracting high value tourists and business event visitors, and encouraging more international travellers to come to NZ outside the peak season period.
•    Applicants still need to meet all other requirements, including being of good character and an acceptable standard of health.  
•    Opportunities for the TIP programme to support the 2019 China-New Zealand Year of Tourism (YOT) have been identified in MBIE’s YOT Tourism goals development document 
•    The China UnionPay scheme was announced during President Xi Jinping’s visit to New Zealand in November 2014.
•    More information on the Tourism Industry Partnerships can be found here:  

About UnionPay International: 
•    UnionPay International (UPI) is a subsidiary of China UnionPay focused on the growth and support of UnionPay’s global business. In partnership with more than 1800 institutions worldwide, UnionPay International has enabled card acceptance in 174 countries and regions with issuance in 51 countries and regions outside the Chinese Mainland. UnionPay International provides high quality, cost effective and secure cross-border payment services to the world’s largest cardholder base and ensures convenient local services to a growing number of global UnionPay cardholders and merchants.
•    For more information on UnionPay International, please visit


The hidden gem of Studio Ghibli

Source: Massey University

© 1993 Saeko Himuro – Studio Ghibli.

Ocean Waves will screen at Massey’s Auckland
campus on March 6.

Ocean Waves, also known as I Can Hear the Sea, is the first Japanese film to play at Massey University’s Auckland campus this year, as part of the monthly Japanese film series.

The 1993 anime film, from the famed Studio Ghibli, is directed by Tomomi Mochizuki and based on the novel of the same name by Saeko Himuro. Rarely screened outside Japan, Ocean Waves is one of Studio Ghibli’s most sought-after titles.

Kochi is an average coastal town on the sleepy, idyllic island of Shikoku. Young Taku is your average high school student, but his life is quickly turned upside down after the arrival of Rikako – a beautiful student who recently transferred from Tokyo. By the end of the school term, Taku will have learnt a valuable lesson in love and friendship.

Wonderfully detailed and incredibly subtle, there are very few films in the history of animation that have managed to capture so well both the joys and drama of adolescence and teenage alienation.

Ocean Waves will screen at Massey University’s Auckland campus at Albany on Wednesday March 6. The monthly Japanese films play on the first Wednesday of the month, at 6.15pm. Preceding the main feature is a short documentary on life and culture in Japan, which starts at 6pm. Unless specified, the films are screened in the Atrium Round Room on the ground floor of the Atrium Building. There is free parking available on campus.

Ocean Waves is rated PG – mild themes

Director: Tomomi Mochizuki

Running time: 73 minutes

For more information on the Japanese films visit the Consulate-General of Japan in Auckland website here.

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Triple the fun: Auckland to host three huge events in one exciting weekend

Source: Auckland Tourism, Events & Economic Development (ATEED)

Rugby, football and the country’s largest cultural festival are set to entertain Aucklanders and visitors alike on the weekend of 15-17 February.

The only professional kiwi team competing in the Hyundai A-League competition, the Wellington Phoenix, will host the high-flying Melbourne Victory at Eden Park on 15 February and attempt to extend a five-game winning streak at New Zealand’s spiritual home of rugby.

In the second part of a fantastic cross-code double-header at Eden Park, the Blues will face off against Super Rugby’s 2018 champions, the Crusaders, in a blockbuster season opener on Saturday at 7.35pm. After two pre-season wins, the Blues will celebrate 50 games in the jersey for exciting No 8 Akira Ioane.

Each of these events is expected to attract big crowds, but Auckland Lantern Festival will lead the way with up to 200,000 people expected to attend its 20th anniversary and take in the 800 lanterns at Auckland Domain – making it New Zealand’s largest cultural festival.

In support of the festival, Vector Lights will display a ‘Year of the Pig’-inspired animation and sound show on Auckland Harbour Bridge, between 8pm and midnight each night of the event.

Stuart Turner, Head of Major Events at Auckland Tourism, Events & Economic Development (ATEED), says hosting multiple huge events is what Auckland does best.

“Auckland has a fantastic range of venues that can cater to the demand that these types of events generate. And many of these venues have the ability to turn over different events night after night. 

“Combine this with everything else Auckland has to offer, and locals and visitors to Auckland can plan some incredible weekends here.”

Use of public transport is recommended for each event, with bus stops and train stations near both Eden Park and Auckland Domain.

Auckland Transport has confirmed free travel on trains, Northern Express and special event bus services for anyone carrying a Blues vs Crusaders ticket on 16 February. There is a dedicated webpage for Auckland Lantern Festival, with up-to-date information on public transport to and from Auckland Domain.


Western Springs set to transform into the heart of Pasifika once again

Source: Auckland Tourism, Events & Economic Development (ATEED)

Auckland’s iconic Pasifika Festival will transform Western Springs into a vibrant heart of Pacific culture once again on March 23-24, with new features and shared spaces aimed at creating an even better experience for the tens of thousands of festival-goers. 

In its 27th year, this family friendly event brings together Pacific communities to celebrate diverse cultures of the South Pacific. The festival is free for everyone, with authentic foods, arts and crafts stalls and demonstrations, traditional and contemporary Pacific music and performances.  

 With more than 200 traditional and contemporary performances throughout the two-day event, festival-goers will experience traditional artforms and practices from 10 different villages, each representing a distinct Pacific culture. This year’s event includes villages from the Cook Islands, Fiji, Niue, Aotearoa, Hawaii, Tokelau, Samoa, Tahiti, Tuvalu and Tonga.  

 This year’s refreshed and expanded format includes the re-introduction of a shared festival stage in addition to each village’s stage.  

The stage programme will be jam-packed with an exciting array of headline, international and large group performances. Festival attendees can expect more opportunities to participate with each of the unique village experiences, with fale activations programmed throughout the festival weekend.  

ATEED ‘s Head of Major Events, Stuart Turner says: “Pasifika Festival brings together thousands of people – Aucklanders, domestic visitors and international travellers – to learn about and celebrate Pasifika culture. It is a great opportunity to tell the story of Auckland’s important Polynesian heritage, and to strengthen our identity as an exciting, cultural destination.”  

Expect bright floral arrangements decorating each village throughout the festival site. In the Hawaiian village people can learn how to make fresh flower leis, twining greens and weaving colourful, fragrant flowers together to wear around the festival. Over at the Fijiian village, there will be traditional Rotuman garland-making, which can be used for ceremonial or dancing purposes.  

This year marks the 250th anniversary of Tahitian high priest Tupaia of Raiatea Island landing in New Zealand with legendary explorer James Cook. The village will have a range of performances and displays to acknowledge this historic milestone. With a focus on fresh, quality cuisine, the Tahitian village will showcase the vibrant flavour of its five archipelagos, preparing fresh coconut milk for people to feast on.  

The Cook Islands village has a sustainability focus this year, with talks and workshops on protecting marine life in the Pacific. Its various food stalls will keep hungry people happy with popular traditional dishes including curried octopus (eke), marinated raw tuna, and pancakes.  

 An exhibition of traditional wedding and funeral attire will adorn the fale walls of the Tongan village this year. Nearby, visitors will be able to experience a traditional cava ceremony.   

The festival will proceed rain or shine. Attendees are encouraged to prepare according to the day’s weather forecast. There are many public transport options available to and from the festival location at Western Springs. Further information on bus and train schedules can be found via   

Vector Lights will light up the Auckland Harbour Bridge to celebrate Pasifika Festival. This is part of a smart energy partnership between Vector and Auckland Council in collaboration with the NZ Transport Agency, the guiding light toward a smart energy future. For more information, and to listen to the sound track, visit  

Pasifika Festival
Western Springs, Auckland
Saturday 23 March 9am – 7pm (all villages shut down at 5pm with the festival stage continuing to 7pm)
Sunday 24 March 10am – 4pm


NZ tech firms should jump at business opportunities in Hong Kong


Auckland – Hong Kong is providing New Zealand with a doorstep of opportunity for Kiwi tech firms, NZTech chief executive Graeme Muller says.

Muller has just returned from a business trip to Hong Kong, building connections with their tech sector and investors to support a growing interest in the Hong Kong / China market from New Zealand tech firms.

“The One Country – Two Systems structure has left Hong Kong with a separate legal system to China which is similar to our own common law system, with good intellectual property protection and a tough anti-corruption force, all adding up to Hong Kong providing a safe entry point into North Asia for Kiwi tech firms,” he says.

“The Hong Kong government has also committed the equivalent of $10 billion in investments into growing and supporting innovation and the tech sector and New Zealand businesses can access some of this funding to help set up and grow from Hong Kong.

“There is growing interest in what we provide as Hong Kong is aware that New Zealand is ranked as the third freest economy, just behind Hong Kong, according to the 2019 Index of Economic Freedom, and is the least corrupt nation according to Transparency International.

“Hong Kong could provide massive opportunities for NZ tech businesses and there is a real interest in our innovations in AI, biotech, govtech, fintech and smart city solutions.”

Muller urged any Kiwi tech companies interested in doing business in Hong Kong or China to contact him at NZTech or to attend an upcoming seminar being put on by the Auckland Chamber of Commerce and Hong Kong Economic and Trade Office where he will share insights from his visit.

The Hong Kong – Connecting New Zealand to the Greater Bay Area event will touch on the opportunity for Kiwi firms of this 70 million-person market on Hong Kong’s doorstep.

NZTech represents more than 800 organisations across the tech ecosystem which employ more than 100,000 Kiwis. Technology is now New Zealand’s fastest growing and third largest export earner.

For further information contact Make Lemonade editor-in-chief Kip Brook on 0275 030188


BLACKCAPS and WHITE FERNS double header vs India – fan activations at Eden Park

Source: Auckland Tourism, Events & Economic Development (ATEED)

Fans lucky enough to have tickets to the sold out Twenty20 double header at Eden Park on Friday, 8 February will be treated to a range of activations as they head into the stadium.

At 3pm, New Zealand’s Women’s side, the WHITE FERNS, will face India’s Women’s team.

At 7pm, New Zealand’s Men’s side, the BLACKCAPS, will challenge India’s Men’s team.

Tickets allow cricket fans to attend both matches.

From 2pm – 7.30pm, Auckland Tourism, Event and Economic Development (ATEED) will host fan activations at the top of swamp walk off Sandringham Road and outside of gates A, D and H at Eden Park. 

The activations will include Indian musical and dance performance groups, DJ sets, social media roaming photographers, roaming performers, Beige Brigade entertainers, face painting and photo-boards.

Stuart Turner, Head of Major Events at ATEED, says the activations at Eden Park are a fantastic way to welcome fans of the Indian and New Zealand teams to Auckland. 

“It’s no secret that the biggest fans of cricket hail from India, so it felt like a great opportunity for us to amplify the buzz surrounding this tour, especially with so many people of Indian heritage living here in Auckland. We have taken advantage of our connections from Diwali festival – and inspiration from classic Kiwi cricketing culture – to create a pre-game mini-festival to enhance the Auckland experience for visiting fans and locals.
“It is also a great opportunity to showcase Auckland to millions of people around the world.”


Auckland’s fish market reopens its doors

Source: Auckland Tourism, Events & Economic Development (ATEED)

Auckland’s lovers of fresh seafood are re-acquainting themselves with the historic Auckland Fish Market, which has re-opened after a 9month refurbishment and upgrade.  

The Wynyard Quarter icon has eight new eateries and a courtyard bar alongside the traditional fishmonger. The three-level Sanford building has been in use for more than 90 years, and the fish markets have been a destination for seafood lovers for decades 

Daily fresh catch which arrives at nearby working wharves from the Hauraki Gulf and beyondmakes the Auckland Fish Market an appealing destination for both domestic and international visitors.  


New Zealand’s biggest fishing company Sanford hacurated a variety of seafood retailers, a boutique food market, restaurants, licensed cafes, and the Auckland Seafood School. On the corner of Jellicoe and Daldy treets, the venue feature indoor and outdoor seating for more than 400 people.  


With cuisine on offer from around the globe, the food and beverage offering includes Azabu Lite, Tiki Thai, Good Karma, Ika Bowl, Billypot, Mar & Tierra, and The Wreck Courtyard bar with a pizzeria.  


The daily market has a wide selection of different species of fresh fish and seafood on offer to take home or enjoy at one of the many retailers. Visitors can select any whole fish from the fishmonger and request it to be prepared to suitor choose recipes and alternative suggestions for getting the most out of not-so well-known fish. 

Sanfords vision is to encourage visitors to try alternative fish species such as kahawai, trevally, grey mullet, mirror dory, jack mackerel, gemfish, ling and porae. This is part of Sanford’s sustainability focus, aiming to increase the consumption of fish beyond the big five’ species by 2020.  


To understand more about the seafood industry, people can book a behind the scenes tour of the fresh fish auction (daily at 6am) and processing plant. 

The Auckland Fish Market’s doors are open for both lunchtime and evening service.