Work-Integrated Learning leads to major event experiences

Source: Massey University


Massey alumni and New Zealand Rugby digital content producer Callum Smith interviews Canterbury player Nathan Vella.


Next week, Massey University Bachelor of Sport and Exercise graduate Callum Smith will be the guest speaker at the Beehive in Wellington for the New Zealand Association of Cooperative Education (NZACE) Conference, which promotes Work-Integrated Learning. The conference, which is sponsored by Massey University, will be opened by Sport and Recreation Minister Grant Robertson.

Mr Smith is currently working for New Zealand Rugby as its digital content producer. During his final year at Massey he undertook work placement at the Manawatu Rugby Union as its match enhancement manager for the Manawatu Turbos.

“My experiences were challenging, yet rewarding and I accomplished tasks and pulled off events that I couldn’t have imagined,” he says. “The work environment was great and I received suggestions and help from a number of people.

“I developed my management skills through learning to effectively plan, organise, execute and control enhancement activities, and had the opportunity to develop a large range of contacts through networking with people from inside and outside the sports industry.”

He has already gained extensive mega-event experience, first working on the Masters Games in Auckland in 2017 as a venues assistant, before being employed at New Zealand Rugby as the marketing and ticketing coordinator for the New Zealand Sevens. He also went to the Commonwealth Games on the Gold Coast in 2018 where he was a transport manager.

Professor Andy Martin, who coordinates Massey’s Sport Event Management and Sport Practicum courses and is the conference manager and board member for NZACE, says, “Callum has developed quite a remarkable event management and marketing CV in a short space of time. He’s a great example of where a Massey degree can take graduates and how the sport practicum provides a significant stepping stone to enhance graduate employability.

“The insights Callum will be able to share will highlight the importance of understanding how to add value through event design and planning, and marketing and communication. His new role also exemplifies the added value that graduates can bring to an organisation, particularly in the rapidly developing areas of digital communication, online marketing and social media,” Professor Martin says.

Massey’s new Sport Development major,within the revised Bachelor of Sport and Exercise, will help prepare students for work in the varied and growing area of sport development by providing knowledge in topics such as sport organisational structure and function, event and facility management and sport coaching, along with sociological, performance and business issues linked to sport.

Related articles

Work-Integrated Learning a win for Massey grads
Work-Integrated Learning success celebrated

MIL OSI

Opinion: Health equity in older age

Source: Massey University

Associate Professor Mary Breheny discusses the findings of her team’s longitudinal research which shows that health in later life is closely related to childhood socioeconomic status.

By Associate Professor Mary Breheny

The media often focus on older people as a discrete group, whose needs must be balanced against the needs of younger groups. As a result, suggestions for healthy ageing tend to focus on promoting healthy choices among people who have already aged. But we know that there are marked differences in health and wellbeing among people of older age.

These differences do not just arise in later life; they reflect a life time of experiences. These may include health risks in younger years such as poor housing, workplace conditions, family experiences, and lack of access to resources and opportunities. Our research programme examines the differences between older people, based on their entire life experiences, rather than treating older people as if they were all the same.

Our longitudinal research shows five different profiles of wellbeing among older people over time. After following them for ten years, we found most older people (about two thirds of our sample) were in robust health or average good health. These groups were ageing well, maintaining good physical and mental health over time and remaining socially engaged. A smaller number experienced declining physical health whilst maintaining good social and mental health.

There were two groups who showed limitations in mental health and social wellbeing or vulnerable health across all domains. This represents a small but important group of older people with significant health limitations who tend to reach later life in poor health, rather than experiencing sharply declining health in old age. Taking this as a starting point, our research sought to uncover the specific lifetime and environmental factors that explain health differences in older age.

To answer questions about the factors which lead older people to reach later life in poor health, we used the Health, Work and Retirement longitudinal study of ageing. This includes life history data on childhood socioeconomic status, childhood health, and lifetime education and occupational status and health behaviours. These data are linked to our survey data which includes measures of quality of housing and neighbourhoods, as well as employment and living standards. Together, these data allow us to answer important questions on the factors which predict physical, mental and social health trajectories over time.

We found health in later life was significantly related to childhood socioeconomic status, which predicts standard of living in later life, and is strongly linked to physical and mental health. Later life living standards, satisfaction with housing, quality of neighbourhood, and social cohesion of neighbourhood – also influenced health and wellbeing. Even health behaviours, such as alcohol consumption, are best predicted by childhood family and socioeconomic factors. Once these health behaviour patterns are set early in life, they tend to persist over the life course.

Our research shows that the environments and health practices that influence healthy ageing generally reflect a lifetime of inequitable access to resources, rather than the result of individual abilities or choices. Policies to address this could focus on social and physical environments rather than suggestions for healthy activities in later life.

These research findings have important implications for public health and health promotion for older people. Current approaches neglect environmental effects across the life course on health and wellbeing for older people. Our research programme suggests that income support and housing are two of the most important areas for the health and wellbeing of older people. These provide clear opportunities for policy intervention, both to safeguard income support in later life and to ensure access to secure housing for older New Zealanders.

Recognising the factors that produce vulnerability shifts the focus from healthy behaviour in later life to environments that support health for all across the life course. These factors provide a clear focus for efforts to ensure health equity throughout the life course, and minimise the health disparities we see in later life in New Zealand.

Associate Professor Mary Breheny will present her findings at the IUHPE 23rd World Conference on Health Promotion in Rotorua from Sunday. This opinion peice was first published on the Health Central website.

MIL OSI

Massey researchers to present at World Conference on Health Promotion

Source: Massey University

Felicity Ware from Te Pūtahi a Toi: School of Māori Knowledge, will have an exhibit at the World Conference on Health Promotion, and present on teaching whānau how to weave their own wahakura – woven harakeke basket for babies to sleep in.

Massey University staff and students will be well represented at the 23rd World Conference on Health Promotion, to be held in Rotorua from Sunday.

The theme for this year’s conference is Waiora: Promoting Planetary Health and Sustainable Development for All. The conference, which is run by the International Union for Health Promotion and Education (IUHPE), is held every three years, around the world. This is the first time New Zealand has hosted the conference, which will involve up to 3000 delegates from New Zealand, Australia, the Pacific Islands, the wider Asia-Pacific region, Europe, Americas, Middle East and Africa. The conference will have a strong indigenous component around Māori and Pasifika and will be the biggest event ever held in Rotorua.

The College of Health has more than 17 staff and PhD students presenting, including College of Health Pro Vice-Chancellor Professor Jane Mills.

Dr Victoria Chinn will present her research, entitled Women unveiling their health potential: A way forward for empowering health promotion interventions.

“Health promotion adopts a positive, holistic, participatory and empowerment focused approach to health, yet many women’s health programmes set weight-loss as the primary goal for success, which has not only proven to be largely ineffectivebut also damaging to women’s health,” Dr Chinn says.

“This study introduces a health programme that aligns to the values of health promotion and with prospects to create sustainable change conducive to women’s health. The programme, Next Level Health, applies participatory methods for women to determine their own goals across six key health areas: physical activity, sleep, nutrition, eating behaviour, stress management and self-care, with the core aim of gaining more control over their health.”

Sixty women took part in the programme, which ran over a six-month period, and included a twelve-month follow up. Each month the participants met to reflect on the goals they had set, and to set new ones, with the aim to progress their self-defined goals by the end of the programme. Data was collected via a series of questionnaires at the beginning of the programme, at six months and at 12 months.

“Women progressed across an average of 29 levels, out of a possible 36, and significantly gained greater control over their health. The programme enabled women to create health routines in their everyday lives; broaden their health perspective to consider physical, mental and social dimensions as relevant to their health; improve their functional, interactional and critical health literacy; and more fully realise their potential for health in a process of self-actualisation,” Dr Chinn says.

“These findings suggest a holistic approach to health may be more effective for sustainable behaviour change focused on a balance of positive health behaviours rather than a weight-loss focused approach.”

Felicity Ware, Ngāpuhi, a lecturer from Massey’s Te Pūtahi a Toi: School of Māori Knowledge, will have an exhibit at the conference, and present on teaching whānau how to weave their own wahakura – woven harakeke basket for sleeping baby (pēpi).

“Wahakura are individual hand-made safe sleep spaces for pēpi woven out of harakeke, using the tradition of rāranga [weaving]. They were developed as a contemporary kaupapa Māori innovation to safe co-sleeping, particularly for Māori who have a disproportionately high rate of Sudden Unexpected Death in Infancy [SUDI]. Wahakura also promote bonding, responsive parenting, breastfeeding and smokefree environments,” she says.

“Wahakura embody the significant connection between the Pā Harakeke [plantation] as a model of whānau development and te whare tapu o te tangata [womb]. The atua Hineteiwaiwa, goddess of female arts, presides over both, strengthening the link between harakeke, weaving, wahakura, and raising tamariki [children]. Wahakura have their own mana [spiritual vitality] and mauri [physical vitality] inherited from Papatūānuku, Hineteiwaiwa and the whānau and weavers involved,” Ms Ware says.

“Teaching whānau how to make their own wahakura is empowering them to literally and symbolically create their own pathways to wellbeing. It contributes to the revitalisation of Māori culture, positive cultural identity, and mana motuhake/rangatiratanga [self-determination], especially important for Māori who have been displaced or marginalised.”

The waikawa weaving style was developed as the most simplest version in order to teach those new to weaving how to create their own, she says. “Wahakura take about two full days to make from harvest to finish for a new weaver. Once dried, quality assured and fitted with a breathable mattress, a cotton sheet and a natural fibre blanket, wahakura are safe to sleep babies from newborn until about four to six months, and can be re-used as long as they meet quality standards.”

Massey University staff and students presenting at the conference:

Associate Professor Mary Breheny – Importance of early lives to inequalities in older age (research presentation)

Dr Victoria Chinn – Women unveiling their health potential: A way forward for empowering health promotion interventions (research presentation)

Dr Beven Erueti – Wairuatanga:  Integrating the fourth article of Te Tiriti o Waitangi into health promotion and health education (workshop)

Dr Geoff Kira – “Sometimes I just didn’t have the money”: Removing the barriers to consuming more fruit and vegetables. An exploratory study (research presentation), and Promoting Indigenous food sovereignty for enhancing food security, nutrition and health equity (symposium)

Professor Marlena Kruger – Dietary patterns associated with adiposity and bone mineral densityin older urban black South African women (research presentation)

Adjunct Dr Mat Walton – Implementing a health promotion initiative to achieve systems change: lessons from evaluation of Healthy Families NZ (research presentation) and Using Developmental Evaluation to inform systems change for health (oral presentation)

Professor Jane Mills – What can we do to address health challenges faced by communities? (sub-plenary session)

Christine Roseveare – Engaging public health students with equity: An innovative approach from an on-line New Zealand undergraduate course (oral presentation)

Sudesh Sharma and Associate Professor Rachel Page – Tobacco and alcohol use are playing critical role in the interaction of social determinants of non-communicable diseases in Nepal: a systems perspective (research presentation) and Health and social system challenges to tackle social determinants of non-communicable diseases in Nepal: a systems analysis (research presentation)

Dr Christina Severinsen and Angelique Reweti – Wai ora: Connecting tangata (people), hauora (health), and taiao (environment) through participation in waka ama (film screening and research presentation)

Professor Christine Stephens – The importance of housing to health: A Capabilities Approach to unequal trajectories of healthy ageing (research presentation)

Dr Agnes Szabo – Alcohol use across the life course: Influences on health in old adulthood (research presentation)

Dr Agnes Szabo, Associate Professor Mary Breheny and Professor Christine Stephens – Environments for health equity in older age: Taking a life course perspective (symposium) and Advocating for health equity (moderated discussion)

Chris Vogliano – Can leveraging agrobiodiverse food systems help reverse the rise of malnutrition while providing climate change resilience in Pacific Small Island Developing States? (research presentation)

Felicity Ware – Wahakura (art) and Wahakura wānanga (weaving workshop – oral presentation)

MIL OSI

$300k for Massey health projects

Source: Massey University


(Left) Associate Professor Vyacheslav Filichev, Professor Geoff Jameson, and Dr Tracy Hale


Two Massey projects have received a combined $300,000 to study the mental health of Māori women and a new model for studying cancer biology and regenerative medicine.

Dr Natasha Tassell-Matamua, of the School of Psychology, and a team from the School of Fundamental Sciences, were two of the fifteen projects to be granted funding. Each will receive $150,000 as part of the Health Research Council of New Zealand (HRC) Explorer Grants.

The Explorer Grant scheme seeks to attract and fund transformative research ideas with the potential for major impact on healthcare.

Interpretation of anomalous experiences: Implications for wāhine Māori

An indigenous framework to assess mental health diagnoses is at the centre of this study to determine why a disproportionate number of Māori women are diagnosed with mental illness.

Principal investigator for the two-year study, Dr Natasha Tassell-Matamua, is leading a research team of four Māori women – three clinical psychologists and one professional clinician – from the School of Psychology for the study, entitled Interpretation of anomalous experiences: Implications for wāhine Māori.

The team will create a series of hypothetical case studies – based on real world examples – that could be interpreted as abnormal from a clinical psychology perspective, or as extraordinary or unusual from a lay perspective. They will present the case studies to both Māori and non-Māori women to see how they interpret the experiences in the case studies.

Dr Tassell-Matamua says the team will focus on the Māori concept of pūrākau – meaning ‘incredible stories’ such as myths and legends, or what might be deemed spiritual experiences – as a way of introducing a cultural dimension into mental health. Her hope is that it may offer a more accurate way to understand the experiences of Māori women within the mental health system and potentially identify those who may not be getting the appropriate help.

Transforming the paradigm of functional genome organisation

The study team, comprised of Dr Tracy Hale, Associate Professor Vyacheslav Filichev and Professor Geoff Jameson, aim to explore the development of a new molecular model that may transform studies in areas such as cancer biology and regenerative medicine.

Dr Hale says, “Heterochromatin Protein 1α (HP1α) is a major architectural protein that organises the genome into highly compact domains of heterochromatin, preventing access to certain genomic locations. Maintaining this organisation is essential for normal cellular function, as its disruption is implicated in cancer and ageing. However, the current paradigm of genome organisation is still primitive as it does not address the existence of non-canonical DNA structures.

“We hypothesise that the interaction of HP1α with non-canonical DNA structures is a key determinant of heterochromatin architecture, and will employ structurally sensitive techniques to propose a new molecular model of heterochromatin formation.”

MIL OSI

Manawatū campus on show to Japanese partner city

Source: Massey University


Professor Martin, David Martin and the Japenese delegates at Massey’s Sport and Rugby Institute. 


Visitors from Palmerston North’s new Japanese partner city Mihara, were on Massey’s Manawatū campus on Friday for a tour and to hear about some successful sport development initiatives involving the Manawatu Triathlon Club.

The club’s Vice-President, Professor Andy Martin, was asked to speak about the success of the Crankit Cycles Specialized I Tri’d the Tri Series – an event he has managed for more than 15 years. The community triathlon event, which has been held in Palmerston North since 2004, introduces 2-12 year-old kids to the triathlon over five events. It has been growing year on year, with the final event this year attracting a record number of 780 kids.

“It was great to be able to share the increased interest in triathlon, due to the 2020 Tokyo Olympics, with our Japanese visitors. After Hamish Carter and Bevan Docherty won an Olympic Gold and Silver Medal at the Olympic Triathlon in Athens in 2004, there was a real explosion in interest in triathlon, resulting in our event and others like the Weetbix triathlon being held in Palmerston North. These successful sport development initiatives promote physical activity, but also encourage engagement of the whole community.”

“The new Sport Development Major in the Bachelor of Sport and Exercise helps prepare students for work in the varied and growing area of sport development by providing knowledge in topics such as sport organisational structure and function, event and facility management and sport coaching, along with sociological, performance and business issues linked to sport” Professor Martin says.

The delegation were in the city to sign an official declaration of partnership with Palmerston North. As part of this relationship, Massey Academy of Sport triathlete and 3rd year Bachelor of Business student, David Martin has been invited back to Japan in August to compete in the 30th anniversary Sagishima triathlon. David finished 2nd in 2018. The invite is from the Hiroshima New Zealand Friendship Society, which is linked to the city of Mihara.

Professor Martin, speaking about the community triathlon.


 

MIL OSI

Health by Design: new public lecture series at Massey

Source: Massey University


The first Health by Design public lecture will be held on the Manawatū campus next month, focusing on Prevention through Design.


Associate Professor Ian Laird, School of Health Sciences.

In the first of a series of public lectures, entitled Health by Design, Associate Professor Ian Laird will speak about Prevention through Design (PtD) – the integration of hazard analysis and risk assessment methods early in the design and engineering stages so that risks of injury or illness are prevented.

“Designing out hazards is seen as one of the most effective means of preventing occupational injuries, illnesses and fatalities,” Dr Laird says.

“It’s a transdisciplinary process and although this concept is well known, there hasn’t yet been a concerted effort to achieve broad implementation of it, particularly in relation to noise exposure and prevention of noise induced hearing loss.”

Dr Laird says some PtD principles have been successfully applied to noise reduction in the construction and mining industry but have not yet been applied extensively within the agricultural sector. “The research I will discuss utilises PtD principles and applies them to control noise exposures commonly experienced in agriculture.”

His presentation examines two New Zealand-based case studies which highlight how the acoustic assessment methodologies can be used to inform and drive the PtD process.

“The first focuses on an all-terrain vehicle extensively used in farming operations here and internationally. The second case study involves sheep shearing equipment. Noise sources are identified and, in both cases, the PtD process is illustrated to design out the excessive noise,” he says.

Dr Laird is an Associate Professor in Occupational Health and Safety in the Centre for Ergonomics, Occupational Safety and Health, School of Health Sciences, Massey University. He has a Master of Science in Occupational Hygiene from the London School of Hygiene and Tropical Medicine, University of London, and a PhD in Physiology from Massey University. Dr Laird was a member of the Occupational Health Advisory Group that advised the Worksafe NZ Board on occupational health. He is a Fulbright Senior Scholar and visiting scientist at the Harvard School of Public Health.

Event details

Time: 5pm start with networking, drinks and nibbles. Event concludes approximately 6.30pm

Date: April 4

Location: Japan Lecture Theatre, University House, Main Drive, Massey University, Palmerston North

Click here to register and for more information about the Health by Design public lecture series.

MIL OSI

Massey professor named Senior New Zealander of the Year

Source: Massey University


Professor Bill Glass from the Centre for Public Health Research.


Professor Bill Glass from the Centre for Public Health Research has been named Metlifecare Senior New Zealander of the Year in the 2019 Kiwibank New Zealanders of the Year awards.

Professor Glass has, throughout his long and distinguished career, considerably advanced occupational medicine, workers’ health, and policy development in New Zealand, through original research, his work as an occupational physician, and his long involvement with WorkSafe.

One of the major successes of his career was the creation of the Asbestos Exposure Register. His efforts have resulted in better health outcomes for countless workers by not only highlighting the dangers posed by substances like asbestos, lead and silica, but also by offering solutions to reduce exposure.

College of Health Pro Vice-Chancellor Professor Jane Mills congratulated Professor Glass.

“Congratulations Bill on receiving this well-deserved recognition of your major contribution to New Zealand in the field of occupational health. We are very proud that you have chosen to continue your research in the Centre for Public Health Research. Your leadership and mentoring is much appreciated by all at Massey and we thank you for your local contribution to our research culture.”

The awards recognise those aged 67 and over who are making a positive contribution to New Zealand. Mental health advocate, comedian and TV personality Mike King was named New Zealander of the Year for shining a light on the effects and impacts of mental health, particularly among Māori and young people.

Related articles

New Zealanders’ exposure to environmental chemicals

MIL OSI

Mastering sports event management

Source: Massey University


Amanda Isada, Masters in Sport Management graduate and business administration manager at Volleyball New Zealand.


A year ago, Amanda Isada was completing her Masters in Sport Management undertaking a professional practice placement with Harbour Sport and Harbour Volleyball in Auckland. Next month, she will manage the 51st Volleyball New Zealand Secondary School Championships held at the Central Energy Trust Arena Manawatu and Massey University – a role she picked up as a direct result of her Work-Integrated Learning (WIL) experience.

The business administration manager for Volleyball New Zealand says the WIL placement was very rewarding. “I learnt so much about community sports, marketing, communications and event management. Not only did I learn about the organisation, but I learned about myself as well. How I work with others, what part of the industry I want to pursue, what type of people I would want to work for and with. I was able to contribute to the organisations, and there was never a dull moment.”

Professor Andy Martin from the School of Sport, Exercise and Nutrition supervises the WIL placements. His recent research focused on how to enhance supervision and student WIL experiences. The research, funded by Ako Aotearoa, was undertaken in conjunction with colleagues from Auckland University of Technology, University of Waikato, the New Zealand Council for Educational Research, and Malcolm Rees, manager of Massey’s Student Survey and Evaluation Unit.

Professor Martin’s findings highlighted that workplace supervisor support in setting expectations and engaging in the initial planning and organising were important factors in effective management of the WIL placement. “The workplace supervisor role then moved beyond providing the student direction and feedback to more of a mentoring role. This role provided them with professional development and continued to be valuable into the future,” he says.

Ms Isada’s experience reinforces these findings. “My mentors and colleagues were very supportive in every way. I learned so much from them and talked to them about various things happening in sports around North Harbour, Auckland and the country. My colleagues gave me advice in terms of personal growth; my mentors helped my professional growth. The culture is great and gave me an understanding of the kind of environment I would want to work in, the kind of people I want to work with, and the kind of person I should be as well.”

Professor Martin says, “The student focus on setting clear expectations for themselves and the placement, and making the most of the WIL experience is important in enhancing the development of Massey graduate’s employability characteristics, such as of self-management, effective communication and leadership.”

Next month’s national volleyball tournament will be supported by current Massey sport development students who will be helping at the event in volunteer roles.

 “The new sport development majorwithin the revised Bachelor of Sport and Exercise will help prepare students for work in the varied and growing area of sport development by providing knowledge in topics such as sport organisational structure and function, event and facility management and sport coaching, along with sociological, performance and business issues linked to sport,” Professor Martin says.

Related articles

Work-Integrated Learning a win for Massey grads
Work-Integrated Learning success celebrated

MIL OSI

Ka Mate – a commodity to trade or taonga to treasure?

Source: Massey University


“We can’t continue to turn a blind eye to the disrespectful ways that haka are used for commercial purposes,” Jeremy Hapeta says.


As we approach the ninth Rugby World Cup, hosted by Japan in September-November later this year, Massey University researchers are recommending more protections for the use of haka in marketing, both here and overseas.

Lead researcher Jeremy Hapeta, (Ngāti Raukawa Ngāti Huia, Ngāti Pareraukawa), and colleagues Dr Farah Palmer, (Ngāti Maniapoto, Waikato) and Dr Yusuke Kuroda, carried out a literature review which drew upon existing research, legislation and recent marketing campaigns. Additionally, the study involved interviews with pukengā (experts) to gather pūrākau (narratives) from their informed perspectives and reflections of the commercialisation of this particular Māori ritual in sport.

Ka Mate, composed by Ngāti Toa chief Te Rauparaha, has received global exposure due mostly to its adoption as a pre-match ritual by the All Blacks. Increasingly, the two entities have become symbols of New Zealand national identity and pride, but not without controversy and debate.

“Haka can be used for celebrations, protests, acknowledgement and an expression of identity that may align with nationality, ethnicity, sub-culture, a movement or a brand,” Mr Hapeta says. “The benefits of pūrākau embedded within ngā taonga tuku iho [cultural treasures] such as haka however, tend to be absent in sport marketing.”

Mr Hapeta would like New Zealand Rugby (NZR) to play a leading role in guiding global corporations and sponsors in relation to accessing and attributing the haka to the appropriate iwi and people.

“We can’t continue to turn a blind eye to the disrespectful ways that haka are used for commercial purposes. While the NZR appear to be responding with the establishment of a kaitiaki group for haka within the All Blacks, a pūkenga for the Māori All Blacks and organisation, the adoption of a Respect and Inclusion programme, and a cultural subcommittee of the New Zealand Māori Rugby Board, more still needs to be done to protect the mana of the haka as a taonga.”

The researchers spoke with members of three iwi who are closely associated with Ka Mate, namely Ngāti Toa, Ngāti Raukawa and Ngāti Tūwharetoa, as well as critically reviewing literature and legislation from a kaupapa Māori perspective.

“The kōrerorero [discussions] were guided by open-ended questions related to: how mātauranga [knowledge] of haka were handed on to these experts, how Māori and wider New Zealand society are passing on knowledge of haka today, their aspirations for this knowledge to be handed on to future generations and finally the use of haka in sport marketing,” Mr Hapeta says.

“Haka, especially Ka Mate, have been associated with global brands and corporations aligned with rugby teams and events. Our review explored sport marketing, focusing on Ka Mate and the All Blacks, alongside contemporary use, and misuse of Ka Mate, by transnational agencies and sponsors.”

WAI 262 and the Haka Ka Mate Attribution Act

In 1991, six tribes took a major claim to the Waitangi Tribunal, in regards to the indigenous flora and fauna and Māori cultural intellectual property. It is within the claim, commonly known as WAI 262, that Ngāti Toa sought to cease the exploitation and regain some control over Ka Mate.

Findings and recommendations from the WAI 262 report set a precedent, and it was closely followed by the Haka Ka Mate Attribution Act. The Government acknowledged the importance of Ka Mate to Ngāti Toa and passed legislation requiring attribution to Ngāti Toa, including commercial uses of Ka Mate.

“It’s important to note that the Act is New Zealand-based legislation and doesn’t apply offshore,” Mr Hapeta adds. “Our research identified three haka representations that came after the Act, and did not attribute the haka to Ngāti Toa, which was deeply disappointing.”

Jacomo’s “Hakarena” campaign

In a pre-tournament Rugby World Cup (RWC) 2015 promotion, former English rugby captain Matt Dawson featured, along with several support actors, in an online video for British men’s clothing brand Jacomo, that parodied Ka Mate. They blended music and moves from the hit Spanish dance song Macarena with Ka Mate lyrics and gestures to create a hybrid dance called the “Hakarena”.

At the time, Ngāti Toa executive director Sir Matiu Rei said: “This video is disrespectful and belittling to our cultural performance, the All Blacks and Māori people … I feel for New Zealanders, not just Māori, I feel sorry for anyone who has to watch it.”

Heineken’s “Fight or Flight” competition

Heineken were a major sponsor of the 2015 RWC hosted by England. The company produced a promotional video, using customers in a Dublin bottle store. The clip showed customers flipping a coin for a chance to win tickets to the RWC final. Following the coin toss, they were surprised by three actors (who appeared to be of Māori heritage), who performed a generic haka. The actors then challenged the customers to perform their best haka to win the tickets – resulting in amateur performances of Ka Mate.

“Whether intentional or not, the use of haka for commercial gain, performed with little understanding of the nuances and meanings of this cultural ritual, and distributed to the public without appropriate acknowledgement, disrespects the intended spirit of the WAI 262 and the Act,” Mr Hapeta says.

Wozniaki’s haka lesson

The most recent example of strategic haka use by sport sponsors was at the 2016 ASB Classic in Auckland. Organisers secured several high-profile All Blacks who provided top international women’s tennis star Caroline Wozniaki with a personal haka lesson. This story was covered by New Zealand media, appearing on the national 6pm news bulletin.

“In the footage, Wozniaki was encouraged to poke out her tongue during the performance – a practice inconsistent with tikanga Māori [customs], because wāhine [women] do not normally protrude their tongue,” Mr Hapeta says.

“This scenario demonstrated an example of corporate sponsors dislocating a distinctive local ritual from its cultural meaning. Despite this happening in New Zealand, where the Act applies, there was no verbal or written attribution to Ngāti Toa or Te Rauparaha in the news story.”

The paper, entitled KA MATE: A commodity to trade or taonga to treasure? was published in the MAI Journal last year.

Related articles

Rugby taonga research gets $250k grant
Rugby: Cultural identity influences motivation and style of play
Farah Palmer makes rugby history

MIL OSI

MIL-OSI New Zealand: Gaps in health professionals’ knowledge about HPV and cervical screening

Source: Massey University

In a new study, less than 10 per cent of all health professionals surveyed could correctly answer all questions about the current cervical screening guidelines, which have been in place since 2008.

The first New Zealand study of health professionals’ knowledge and understanding about the human papillomavirus (HPV) has identified significant gaps, particularly about the role of HPV testing in the New Zealand National Cervical Screening Programme.

The study, which was recently published in the journal PLOS ONE, surveyed 230 practice nurses, smear takers and other clinical and laboratory staff via a cross-sectional survey, between April 2016 and July 2017.

Dr Collette Bromhead, from Massey University’s School of Health Sciences, led the research and says while the mean scores on the general HPV knowledge questions were high (13.2 out of 15), only 25.2 per cent of respondents scored 100 per cent.

“Only 63.7 per cent of respondents agreed or strongly agreed they were adequately informed about HPV, which is a concern. There were significant gaps in knowledge and more education is required to ensure misinformation and stigma do not inadvertently result from interactions between health professionals and patients,” Dr Bromhead says.

HPV is responsible for 99.7 per cent of cases of cervical cancer, along with some head and neck, penal and anal cancers. There are approximately 150 new diagnoses and 50 deaths from cervical cancer in New Zealand each year.

“In addition, there are longstanding ethnic inequalities in cervical cancer incidence and mortality, and cervical cancer screening coverage remains low for Māori and Pacific women,” Dr Bromhead says.

“Worryingly, 13 per cent of respondents either believed HPV causes HIV/AIDS or were unclear that it did not,” she says.

Previous studies have highlighted that the public are generally not well informed about HPV and its impact on health, and the sexually transmitted nature of HPV may bring a stigma to its diagnosis. “Therefore a lack of knowledge among health professionals is worrying for its impact on women’s engagement with cervical screening,” Dr Bromhead says.

“Most concerning was the finding that less than 10 per cent of all health professionals surveyed could correctly answer all questions about the current cervical screening guidelines, which have been in place since 2008,” Dr Bromhead says. “Our analyses showed that this knowledge could be predicted by the number of years since training took place. We need to ensure career-long learning about HPV is integrated into routine practice for smear takers, nurses, GPs, colposcopists, gynaecologists and other specialists taking care of women’s health.”

Respondents also provided suggestions for how training might be improved. “They wanted regular updates, more training sessions, and several health professionals felt that online training or online resources such as research, frequently asked questions and updates would be useful. With a change to HPV primary screening coming, we hope this work will provide a baseline from which various agencies can build robust continuing medical education programmes for all levels of healthcare providers involved in the screening pathway,” Dr Bromhead says.

The paper, entitled ‘Knowledge, attitudes and awareness of the human papillomavirus among health professionals in New Zealand’, was written by Dr Collette Bromhead, School of Health Sciences, Massey University; with Dr Hayley Denison and Professor Jeroen Douwes, Centre for Public Health Research, Massey University; Dr Susan Sherman, School of Psychology, Keele University, United Kingdom; Dr Karen Bartholomew, Waitemata District Health Board; Hersha Patel, Department of Gynaecology, University Hospitals Leicester, United Kingdom; and Dr Esther Moss, Leicester Cancer Research Centre, University of Leicester, United Kingdom.

MIL OSI New Zealand